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The Big Sell

Posted in Events, social enterprise on September 14, 2012 | Leave a Comment »

Wednesday 3 October

9.30am – 4pm

East Midlands Conference Centre, Nottingham

One East Midlands, in partnership with Children England, are delighted to invite you to our Autumn 2012 partnership event, which aims to help you, the third sector, promote yourself as suppliers of choice to the public and private sectors and develop practical tools to support the development of robust internal third sector markets.

Background:

In 2010 the East Midlands had 11,617 registered voluntary organisations with a cumulative income of over £1.2bn, expenditure of £1.1bn and holding assets of £2.3bn (ncvo Civil Society Almanac). The ongoing big squeeze in public sector investment into charitable and third sector organisations is now really taking a grip but at the same time the climate for diversifying our offer and delivering services to a wider range of customers is growing. This is the perfect time to demonstrate our offer to public sector commissioners, to private industry and to each other.

This Big Sell examines how you, the VCS, and our wider third sector partners can maximise the income generating potential of your skills and resources. It will focus on building the business case for private and statutory organisations trading with the third sector and stimulating demand whilst also creating robust internal markets between third sector organisations to keep resources circulating.

The Big Sell is jointly run with Children England to help shape the case for including more of the third sector in standard supply chains.

Purpose of Event

To promote the third sector as suppliers of choice to the public and private sectors and develop practical tools to support the development of robust internal third sector markets.

Practical Outcomes

Identify and implement practical approaches to supporting the growth of third sector internal markets.
Learning opportunities – consortia trading models, practical marketing etc.

Event Programme

The Big Sell will include:

Speeches by Rachel Quinn, Chief Executive of One East Midlands, and Maggie Jones, Chief Executive of Children England
A facilitated discussion focusing on how to improve internal markets and third sector marketing
A market place and drop in sessions on e-commerce, trading models and social media
A choice of four workshops, which will be repeated twice throughout the day

Workshops

Product Marketing and E-commerce – what is it and how does it work?
Up Close and Personal – shaping and delivering services for the personalisation agenda
The Price is Right – developing utilised service costs for pricing your product
Social Investment

How to book

For further information and to book visit www.oneeastmidlands.org.uk/thebigsell . Alternatively contact One East Midlands at office@one-em.org.uk or on 0115 934 8471.

If you would like a free stall in the market place for your organisation (spaces are limited) email office@one-em.org.uk or telephone 0115 934 8471.

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Attracting and Keeping Customers in a Digital Age

Posted in Events, social enterprise, Training on April 12, 2012 | Leave a Comment »

Championing Real Life Enterpreneurs

Wednesday 2nd May, 8.30am – 1.30pm

University of Derby Enterprise Centre

Attracting and Keeping Customers in a Digital Age is a half day event designed to empower small businesses and show them how to grow with little or no cost. Hosted by the Federation of Small Businesses (FSB), the event is free to attend and forms part of the FSB’s Real-life Entrepreneur campaign. The event promises to engage, excite and most importantly inspire entrepreneurs to take their business, or business plans, to the next level. Places are limited to 100 to keep the event free of charge.

The Presentations

Attracting New Customers – Nick Washbourne, Business Development Director, Market Location
Attracting the right customers can be both time consuming and expensive without the right tools and insight. Market Location specialise in tailoring data for direct marketing. Nick Washbourne will explain how you can best target potential customers, giving you access to the right people, at the right time.
Keeping New and Existing Customers Engaged – Dr Dave Chaffey, CEO & Co Founder, Smart Insights
Today many businesses are using social media tactically by posting updates to Facebook, LinkedIn, Google+ or Twitter. But few have a social media strategy which helps them use social media to support their business goals. Dr Dave Chaffey will explain how social media works best when it’s part of an integrated E-communications strategy, ensuring you get a bigger return on the time invested.
The Helping Hand Hub
The Helping Hand Hub – or business support exhibition – will be filled with representatives from organisations equipped to give small business advice and valuable information on a range of topics.
A Promotional Boost for Real-life Entrepreneurs
We’re keen to capture and promote footage of real-life entrepreneurs and are looking for 12 businesses to be the faces of our regional campaign. For those participating you’ll receive a professional digital photo – perfect to front your online profile. In addition we’ll video a 60-90 second snapshot of you talking about your businesses for our campaign, excellent for raising your profile.

And There’s More, Yes Really!

If listening to industry experts, talking to business support organisations and networking with like-minded individuals isn’t enough attendees will also be given free access to an edited version of the eBook ‘Social Media Marketing Strategy Guide’ by Dave Chaffey and Dan Bosomworth.

Download information and an event agenda: